Builder Panel

draft
Lead & Details−
Company
Contact
Loom Video Link (Optional)
The Goal
The Challenge
The Need
Selected Work (Cases)+
Project Scope Settings−
Brand Identity
Tier
Mul
Ovr ($)
Recommend a Tier
Packaging Design
Website
Company Profile
Custom Scope Line Items+
Add-on Packs Settings+
Global Settings+
Live Internal Summary
Subtotal$2,680
Timeline2 wks
$2,894
75.822.800 VND
Favor Quote

Why Favor

Agile
Deep work over endless meetings. Kickoff to Launch in weeks, not months.
Transparent
No hidden fees. Clear deliverables, fixed pricing, controlled revisions.
Scalable
Systems built to grow with you. No rebrand needed in two years.

What we heard

The Goal

—

The Challenge

—

The Need

—

Selected work

FMCG Launch
Packaging + Identity

FMCG Launch

Challenge

A new Vietnamese beverage brand entering a saturated market needed a distinctive shelf presence and a packaging system that could scale across 6 SKUs without losing coherence.

Outcome

Complete brand identity and 6-SKU packaging system delivered in 5 weeks. Retail-ready within 2 months. Secured placement in 3 major retail chains.

SaaS Rebrand
Identity + Website

SaaS Rebrand

Challenge

A Series A fintech company needed to project enterprise credibility for B2B sales while maintaining the developer-friendly energy that attracted early adopters.

Outcome

New identity system and 15-page website launched in 6 weeks. Sales team reported improved first-meeting close rate within the first quarter.

Your scope

Brand Identity

Visual operating system
$2,680
Foundation
Lean start
$1,880
2 weeks
+2 art direction routes
+Primary + secondary logo
+Color & typography
+Mini guide (8pp)
+2 revisions
✓
Growth
Complete system
$2,680
2 weeks
+2 routes + Key Visual
+Full logo suite
+Color + type
+Guideline (16pp)
+2 revisions
Scale
Deep rebrand
$4,880
3 weeks
+3 routes
+Responsive suite
+Photo + motion
+Guideline (30+pp)
+3 revisions
Available Upgrades
Extra route
1 additional creative concept route
+$1,000
Naming & tagline
Brand naming & tagline exploration
+$1,000
Illustrations
Set of 5 custom brand illustrations
+$500
0
Icons
Set of 15-20 custom brand icons
+$500
0
Custom font
Bespoke brand typography design
+$2,000
Logo animation
Motion graphic logo reveal
+$1,000

Creative Subscription

ONGOING

Monthly design service that operates as your fractional design department. A flexible credit system to maintain and grow your brand continuously after the project ends. Billed separately from project scope.

Custom scope

Add-on packs

Stationery Pack
Card, letterhead, envelope, folder
$5001w
Sales Collateral
One-pager, deck, brochure
$1,2002w
Social Start Pack
Avatar, covers, 12 templates
$5002w
Uniform Pack
Uniform, lanyard, badge
$8001w
Environmental
Signage, reception, wayfinding
$1,0001w
Merchandise
Tote, mug, notebook, umbrella
$1,0001w
E-commerce Design
Storefront banners, standard product frames, Mega Sale templates.
$1,0002w
Brand Mascot
2 concepts, 3 poses, expressions
$3,0003w

Investment summary

Project Investment

Brand IdentityGrowth
$2,680
70.216.000 VND
VAT (8%)$214
Total (Project)
$2,894
75.822.800 VND
Fee in USD, inclusive of VAT. VND at Vietcombank selling rate on invoice date.
Estimated timeline
2 weeks
Payment terms
50% deposit to start
50% at Art Direction milestone

Project timeline

W1
W2
Brand Identity
2w
* Finalized timeline confirmed after contract signing.

Operational Framework

How we work

Revisions
2 rounds per milestone. One consolidated feedback from your SPOC.
Response time
You: 3 biz days. Us: 1 biz day (GMT+7).
Source files
Released on final payment. Figma shared throughout.
Pause policy
15+ day pause: 10% restart fee on remaining scope.
Change orders
Anything outside scope quoted in writing first.
Excluded
Printing, photography, stock, hosting, fonts.

What we need from you

✓
Intake questionnaire
Essential business info
✓
Brand name & legal details
Identity, website, profile
✓
Final content pack
Website, company profile copy
✓
Packaging legal text
Claims and regulatory copy
✓
Existing brand assets
Logos, fonts, guidelines if any
✓
Vendor constraints
Dielines, print specs

Acceptance gates

1Art Direction
Creative concept locked. Major pivots after this trigger a Change Order.
2Design Approval
Execution signed off. No visual changes during export phase.
3Handover
All deliverables received. Project closed. Final invoice settled.

Frequently asked questions

How do I choose the right tier?+
Can I mix features across tiers?+
What if my timeline is shorter?+
Not thrilled with initial concepts?+
Support after handover?+
Favor Design Studio
28 Pasteur, Saigon Ward, HCMC
hi@favor.design | favor.design | (+84) 28 7303 1898
Confidential. Valid until 22/03/2026. Ref: FV-2603-804